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This is How You Can Make Your Google Shopping Work Like Amazon & Ebay There is no doubt that merchants have to pay to list products on Google Shopping,...
If you are one of the merchants who know how to change your data feeds, then you are in the perfect position to use the AdWords column to...
Free Google Clicks Still Going Strong It has been noted that though Google free clicks have been decreasing gradually over time, many sellers still get them! They are definitely a...
Structure Your Ad Groups Merchants don’t need to create an ad group for each and every brand present in their data feeds. Doing such a thing can create an...
Monitoring your budget should be one of your biggest priorities. Especially so, because no alerts are sent to the merchants on Google Shopping in case their daily budget...
Google AdWords provides its merchants the ability to view the ‘day of the week’ metrics associated with their PLA Campaign. This is indeed one of the coolest features that...
Schedule Your Product Listing Ad Bids 1) Create day of the week bidding rules After identifying the days of the week when the conversion rate is higher for your products,...
Just like Trusted Stores, ‘Special Offers’ is one of the many new features on Google Shopping that gives the retailers yet another chance to tell the online shoppers...
Google Trusted Stores At the gist of it all, just like Amazon and other online shopping websites, Google Shopping is also a comparison shopping engine. Note: On Google Shopping, shoppers...
The following are the two main advance strategies to ensure a refined and profitable PLA campaign: Use the “All Products” Ad Group Though a merchant is strongly advised to...
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