Google Adwords

The Crucial Role of Enhanced Conversions in Google Ads And How Do Enhanced Conversion Works

Enhanced Conversions in Google Ads

In the dynamic landscape of online advertising, staying ahead of the curve is not just an advantage – it's a necessity. As businesses strive to...


Google-Adwords-Quality-Score-Optimization

The Ultimate Guide for Google Adwords Quality Score

Anyone who knows about PPC and AdWords know what the Quality score is, but what people don’t know is the Quality score that they see in the AdWords interface...


FIVE REASON YOU SHOULD INCLUDE BING ADS IN YOUR PAID SEARCH

Five Reason You Should Include Bing Ads In Your Paid Search

As a social media influencer or marketer, the first thing that pops into your mind when it comes to Paid search or PPC is Google AdWords. There's arguably no...


Top 10 Best Practices When Writing PPC Ad Copy

Top 10 Best Practices When Writing PPC Ad Copy

Finally, after taking your valuable time to go through what is new and might interest you about paid search and the best for you, be it AdWords, Bing Ads...


Understanding AdWords Negative Keywords, their Types & How to Use Them

Understanding AdWords Negative Keywords, their Types & How to Use Them

The main aim of starting a PPC Campaign – just like any other marketing initiative – is to reach as many interested customers as possible. But, it is...


What is AdWords Keyword Grouping & How to Accomplish It?

What is AdWords Keyword Grouping & How to Accomplish It?

Many PPC Campaigners don’t give much emphasis to keyword groupings, but it is really important to keep your business afloat and successful in long run. Creation of relevant and...


What is Ad Position in AdWords & Why is it Important?

What is Ad Position in AdWords & Why is it Important?

In PPC, your Ad campaigns can do wonders if the position of your Ads is good. While it is true that the understanding of the process through which Google...


what is new to PPC in 2018

You will agree with me that every new year brings its new surprises and 2018 Is without it claims. Changes, growth and great innovations come along in whirling chains...


What Is Quality Score and How you can Improve Quality Score: Why Is It Important for PPC Success

What Is Quality Score and How you can Improve Quality Score: Why Is It Important for PPC Success

For people who are aiming to master PPC, it is really important that they have a complete understanding of Quality Score. But why, what is all this deal about...


12 Simple Ways to Improve Your CTR in Google AdWords

12 Simple Ways to Improve Your CTR in Google AdWords

Whether you want to have a high-quality score, higher traffic, or want more visibility on the web for your product ads, the first step is to increase your Click-through...