Author - admin

Google Shopping Ad Group Structure Best Practices

admin2016-05-26T21:54:16+00:00

Structure Your Ad Groups

Merchants don’t need to create an ad group for each and every brand present in their data feeds. Doing such a...

Determine Which Days of the Week Perform Best for Your Google Shopping Ads Campaign

admin2016-03-24T05:08:43+00:00

Google AdWords provides its merchants the ability to view the ‘day of the week’ metrics associated with their PLA Campaign.   This is indeed one of the coolest features that AdWords...

Schedule Product Listing Ads CPC Bids

admin2016-03-22T20:01:05+00:00

Schedule Your Product Listing Ad Bids

1) Create day of the week bidding rules

After identifying the...

How to Create Special Offers on Product Listing Ads

admin2016-02-22T20:21:53+00:00

Just like Trusted Stores, ‘Special Offers’ is one of the many new features on Google Shopping that gives the retailers yet another chance to tell the online shoppers about...

Google Trusted Stores And Google Wallet

admin2015-04-18T08:39:30+00:00

Google Trusted Stores At the gist of it all, just like Amazon and other online shopping websites, Google Shopping is also a comparison shopping engine. Note: On Google Shopping, shoppers search...

Product Listing Ads Ad Group Structure Best Practices

admin2015-03-20T17:59:37+00:00

The following are the two main advance strategies to ensure a refined and profitable PLA campaign:

Use the “All Products” Ad Group

Though a merchant is strongly advised to create...

Restricted Products On Product Listing Ads

admin2015-03-15T08:53:52+00:00

Restricted Products On Google Shopping Though Google Shopping provides all sorts of Product Ads, it never serves anything which is inappropriate as per Google’s ‘family safe’ criteria. Those items...

Create Best Seller Ad Groups On Google Shopping Ads

admin2015-03-02T09:45:54+00:00

Identify the Best Sellers In Google Analytics To start with your best seller ad group, the first thing that you need to do is recognize the products which...

AdWords Label And Product Targets

admin2015-02-22T10:00:58+00:00

Product Listing Ads Product Targets Once you have created and saved your Ad group, the next step is to setup targets for your products. This is what Google AdWords will...