Product Listing Ads

Free Google Shopping Clicks

Free Google Clicks Still Going Strong It has been noted that though Google free clicks have been decreasing gradually over time, many sellers still get them! They are definitely a...


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Google Shopping Ad Group Structure Best Practices

Structure Your Ad Groups Merchants don’t need to create an ad group for each and every brand present in their data feeds. Doing such a thing can create an...


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Determine Which Days of the Week Perform Best for Your Google Shopping Ads Campaign

Google AdWords provides its merchants the ability to view the ‘day of the week’ metrics associated with their PLA Campaign.   This is indeed one of the coolest features that...


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Schedule Product Listing Ads CPC Bids

Schedule Your Product Listing Ad Bids 1) Create day of the week bidding rules After identifying the days of the week when the conversion rate is higher for your products,...


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How to Create Special Offers on Product Listing Ads

Just like Trusted Stores, ‘Special Offers’ is one of the many new features on Google Shopping that gives the retailers yet another chance to tell the online shoppers...


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Google Trusted Stores And Google Wallet

Google Trusted Stores At the gist of it all, just like Amazon and other online shopping websites, Google Shopping is also a comparison shopping engine. Note: On Google Shopping, shoppers...


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Product Listing Ads Ad Group Structure Best Practices

The following are the two main advance strategies to ensure a refined and profitable PLA campaign: Use the “All Products” Ad Group Though a merchant is strongly advised to...


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Restricted Products On Product Listing Ads

Restricted Products On Google Shopping Though Google Shopping provides all sorts of Product Ads, it never serves anything which is inappropriate as per Google’s ‘family safe’ criteria. Those items...


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Create Best Seller Ad Groups On Google Shopping Ads

Identify the Best Sellers In Google Analytics To start with your best seller ad group, the first thing that you need to do is recognize the products...


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AdWords Label And Product Targets

Product Listing Ads Product Targets Once you have created and saved your Ad group, the next step is to setup targets for your products. This is what Google AdWords...


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